About Bethany

Lust for life!

Bethany Wrede Peterson works at the intersection of human performance and habit formation—helping high performers reconnect with the clarity, courage, and creative flow that made them exceptional in the first place.

She partners with recording artists, creatives, founders, and leaders who have mastered their craft—who can perform brilliantly, almost on autopilot—but somewhere along the way, lost the spark that made it feel like theirs. The drive, the direction, the joie de vivre that used to light everything up. They don't need to perform better. They need to feel fully alive while they do it. Because for performers at this level, the next level isn't more output—it's aliveness, authenticity, genuine fulfilment – a true lust for life.

Her approach is grounded in performance psychology and behavioral habit design—structured, rigorous, yet full of twists, turns, play and joy. The goal isn't more discipline for its own sake. It's aboutbuilding habits and a life that feels like you.

Clients begin to think more clearly, make decisions from their own values rather than external noise, and move through their work with reinvigorated focus and flow.

One of her more unexpected tools is music—specifically, the way we listen to it. Bethany uses conscious listening as a self-coaching complement to the habit work: a way to surface insight, interrupt old patterns, and access clarity that thoughts alone can't always reach. Music becomes a mirror, a reset, a way back to yourself.

The result is a deeper connection—to self, to one's work, to what matters most. Clients come in performing at a high level. They leave feeling like themselves again.

She is the creator of The Schoolhouse Sessions, an intimate vinyl listening experience designed to spark reflection, connected conversation, and a new way forward. Her forthcoming book, When No One's Watching (2027), explores the inner lives and habits of recording artists—a rare all-access pass at what it actually takes to sustain excellence over time.

A total music junkie, Bethany believes the right song, heard at the right moment, can change everything.

Bethany is a trusted thought partner, Certified High Performance Coach™, and a Positive Psychology Coach. Connect with her on Linkedin | Spotify

Records I'm spinning this week….

Iggy Pop // Lust for Life
Kae Tempest // Self Titled
Cameron Winter // Heavy Metal
Anna B. Savage //in/FLUX
Gorillaz // The Mountain
The Cramps // Psychedelic Jungle
Josephine Foster // I’m a Dreamer
Lester Young // Blue Lester
David Bowie // Blackstar
The Psychedelic Furs // Talk Talk Talk
Cate Le Bon // Pompeii
Nick Cave & the Bad Seeds // Live God
The Detroit Cobras // Mink, Rat or Rabbit
Jackson C. Frank // Jackson C. Frank
Roxy Music // Flesh & Blood
Steve Gunn // Way Out Weather
Wilco // The Whole Love
Chet Baker // Chet Baker Sings
Cass McCombs // Interior Live Oak